对留学生而言，essay和report两大最常见的作业形式。在写作上，report主要是将自己的研究或调查以报告的形式展示，讲究是“以数据说话”，文中需要涉及相对多的数据分析与计算。Report写作内容要求通常包括title page, abstract,table of contents, introduction, discussion,conclusions, recommendations, bibliography 等八个部分，有的不包含封面设计和页码栏目仅是六个部分。很多留学生会觉得report写作非常困难，不知道如何下笔。下面是小编精选的优秀report范文，希望能对大家有所帮助。
The sale of shoes
这篇论文讨论了鞋子的销售。鞋子是我们生活中最常见的东西之一，每个人都会有需求，所以鞋的销售市场是巨大的。由于收入的不同，消费市场也不同。根据不同的性别和年龄，对鞋的要求也不一样。当然，最重要的事情是保证鞋子的质量。对于女性来说，鞋子的销售有必要设计一个精美的包装，以此吸引女性。而对男人来说，他们更注重品牌和质量。
Introduction
The product that I chose is shoes. It is no doubt that shoes are one of the most common things in our life. How to introduce new shoe into market? There are several plan needs to complete before introduce the product.
It is necessary to establish a clear and appropriate target market in terms of demographic criteria, psychographic criteria and behavioral criteria. In order to clarify those criteria, create the mission statement is very essential. With the help of make a focused mission statement and integration of the laundry, then set up the framework and foundation of work product introduction.
Demographic criteria
Everyone needs to buy the shoes that the market for shoes is huge. Because of the different income, the consumer market is also different. According to separate gender and age, the requirement of the shoes is also different. Of course, the most important things are to maintain the quality of shoes. For women, it is necessary to design a beautiful packaging to posit the product into their world. And for men, they pay more attention on the brand and quality. After analysis the data about the consumer, the main age range of the customers for our shoes is focus between 16 – 30 years old. According to the survey, girl buy more shoes than boy and they are easier to attract by the beautiful things. For most of young girls, they have the ability to afford the payment.
Psychographic criteria
In order to establish a clear and appropriate target market in terms of psychographic criteria, it is necessary to identify the mindset, personality traits, values, lifestyles, interests of the goal customer. One of the useful things is building built a certain position in the mind of people. As for the young girl, you need to set some tag about the shoes, such as the design, simplicity and beauty. In order to win the business, personalized design is very useful. It is useful to help the customer to establish the brand emotion. With the help of analysis of the target market, the insights will prove to be invaluable to develop the sales and marketing materials.
