| 巴克莱银行是在英国创立的，它的特点是英国银行业从二十世纪开始。巴克莱银行于1950年成为英国最大的银行。由于在1980年的激烈竞争，因为它的贷款政策，巴克莱银行变得轻率。后来巴克莱在50个国家建立了自己的帝国。 创新和采用良好的营销策略使巴克莱成为世界上最大的银行之一。巴克莱的主要目标是为客户和客户提供价值。巴克莱在50个国家雇用了近135000名工人。它为中小企业提供忠实的服务。 巴克莱税前收益约为70亿。这种利润回报显示了良好的业务组合管理。银行提供的服务是独特的和创新的。 巴克莱的雄心是成为全球领先的银行之一，为全球金融业提供服务。从而为客户提供全面创新的零售和批发服务。 Barclays was started by the British Empire and it characterizes as the British banking from twentieth century. Barclays appeared as the largest bank of Britain in 1950. Due to the ferocious competition in 1980 and because of its lending policies Barclays banking became imprudent. Later on Barclays built its empire in 50 countries. Innovation and adoption of good marketing strategies leaded the Barclays as one of the largest banks all around the world. Main objective of Barclays is to give value to the customers and clients. Barclays has employed almost 135,000 workers in 50 countries. It offers devoted services to small and medium businesses. Barclay’s income before tax is approximately 7 billion. This profit returns shows the good portfolio management of business. Services that are providing by bank are unique and innovative. Ambition of Barclays is to become one of the leading banks in all over the world and to provide the services to the financial industry globally. Meaning thereby, providing full and innovative retail and wholesale services to the customers. Barclay’s strategy focuses on the identification of needs of customers and then providing them services accordingly. Barclays follows the principle of making profit, investing that profit and hence growing. BARCLAYS SWOT ANALYSIS Strengths Strength of the company is taken as the internal element. The strength factor represents and focuses those elements within the company that become the strong points of that pertaining company. Barclays is founded in 1896 and it is enjoying benefits from the strong penetration exists in the banking industry. Barclays is providing its services in 50 different countries. Barclay’s group is one of the leading and rapidly growing groups in the world. Main strength of Barclays is that in banking sector and by asset base it is the third largest bank. And in market capitalization perspective it is third largest bank in United Kingdom. Barclays has the wide customer’s base and strong growth base in all over the world. |
